Synopsis
Social Entrepreneur with Nathan A Webster is a resource for all social entrepreneurs, entrepreneurs, nonprofit executives, management, volunteers, and supporters. Everyone is welcome. The need for more resources to solve these global issues is dire. We all can make a difference.
Episodes
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EP 234 - The Double-Edged Sword of Branding | NDUB
02/12/2024 Duration: 14minIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 233 - Event Marketing & Management | NDUB
25/11/2024 Duration: 22minIn this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing. Guest Name: Haley Ingraham Title: Director of Marketing Company: Event Cadence Expertise: Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality. Website: https://eventcadence.com/ Social: linkedin.com/in/hailey-ingraham-4b234535 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 232 - Every Entrepreneur's Problem | NDUB
18/11/2024 Duration: 09minIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 231 - Why I Left The OAME ED Role | NDUB
11/11/2024 Duration: 20minIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant. Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 230 - Top of Funnel: Social Media Tactical Strategy - NDUB
04/11/2024 Duration: 25minIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning through social media, urging listeners to take their online presence seriously and to seek professional help if needed. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 229 - SEMpdx Engage Conference Recap - NDUB
28/10/2024 Duration: 21minIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 228 - Let's Connect Conference Recap - NDUB
21/10/2024 Duration: 20minIn this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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EP 227 - The Customer Journey - "Eczema Commercial” - NDUB
14/10/2024 Duration: 14minIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map to enhance retention and satisfaction. Important Information This video advertisement we talked about in this video is intended for informational use only, and is not designed to replace the medical advice of your healthcare provider. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topic
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Ep 226 - The E-Commerce Insights - NDUB
07/10/2024 Duration: 20minIn this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce. Raul's Info: https://www.referralcandy.com/eaci https://www.linkedin.com/in/raulgalera/ https://x.com/raulgalerad Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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Ep 225 - The Backend of A WordPress Website - NDUB
30/09/2024 Duration: 27minIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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Ep 224 - The Website's CTA
23/09/2024 Duration: 13minIn this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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Ep 223 - Your Website is Your Best Branding Tool
16/09/2024 Duration: 09minSummary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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Ep 222 - Why I Choose Brand Strategy
09/09/2024 Duration: 11minIn this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
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Ep 221 - How Nike taught Me why Brand Strategy is Important
02/09/2024 Duration: 10minIn this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 220 - Branding is More than an Image
26/08/2024 Duration: 09minIn this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 219 - Quality Leads Pt. 2 (digital cards)
19/08/2024 Duration: 19minIn this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 218 - Quality Leads Pt. 1 (business cards)
12/08/2024 Duration: 12minIn this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 217 - Lead Generation for Direct Services
04/08/2024 Duration: 15minNathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have a clear feedback loop in place to measure results. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 216 - Business is Marketing Too Pt. 2
29/07/2024 Duration: 08minIn this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with their weaknesses, and hold them accountable. OAME's website: https://oame.org/ Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/
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Ep 215 - Business is Marketing Too Pt. 1
22/07/2024 Duration: 05minNathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/