Mastering The Business Of Yoga

This week on the podcast, I am joined by Alicia "ACE" Easter. Alicia is a yoga and meditation instructor, brand ambassador, and master Reiki practitioner on a mission to empower others by helping them work through emotions physically. As owner and founder of ACE Enterprises, LLC, she created the I AM FREE workshops—featuring yoga, meditation, and intention setting—and has held them throughout California. In summer 2020, she launched the I AM candle collection, pairing some of her favorite scents with her daily affirmations. In this episode, we'll be discussing Alicia's yoga story, what inspired her to create her business and how she balances all of her offerings and being a multi-passionate business owner, all while leading with love and joy! Enjoy!

Running a Yoga Studio, Trainings & Language Immersion Programs in Colombia with Andrew Singer   This week on the podcast, I am joined by Andrew Singer. Andrew is a yoga teacher based in Medellin, Colombia. He is the owner of Flying Tree Yoga and Yoga Internships Colombia.   In this episode, we talk about Andrew's teaching journey and how he ended up owning a yoga studio in Medellin. He shares how he created a unique studio that offers classes in both English and Spanish, teacher training in both languages, Spanish language immersion programs for teachers, as well an internship program.   Andrew talks about how the studio was operating before the pandemic, how they pivoted during the pandemic, and how things are going now, as well as what he's learned through running a yoga business in another country.   Enjoy!   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has be

This week on the podcast we are talking about how to scale your yoga business with on-demand video! Over the last 18 months, I've personally seen how using video-on-demand can help both yoga teachers and studio owners scale their businesses and that's why I'm so excited to be talking about this. In this episode, I share what video-on-demand is, how it can benefit your yoga business, what to include in a video-on-demand library, how to price it and more! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

This week on the podcast, I am joined by Asa from Be Queerful. Asa strives for a world without shame and gives online yoga to people of any gender, sexuality, colour and size at Europe's first LGBTQ+ yoga business Be Queerful. Having lived and studied in The Netherlands, the UK, Japan, Belgium and even the city of Boston, while teaching yoga in English, Dutch and Japanese at 10+ studios, Asa uses these experiences to educate and inspire others to be curious, cheerful and confident. In this episode, Asa and I discuss the importance of creating inclusive and diverse yoga spaces, and how we get started doing that. Asa gives some great tips and pieces of advice for how to truly be an ally in your yoga space and create a space where anyone feels welcome. Enjoy!   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only lov

In this week's episode, I am joined by Ariadne Vickers-Davis. Ariadne is a full-time yoga teacher based out of LA! When the pandemic hit, Ariadne lost most of her yoga classes and was forced to pivot online. Not only did she start teaching virtual classes, but she also created an online membership and on-demand videos. In this episode, Ariadne shares what it was like to pivot, how she's been able to build up a following online, and what she's learned by taking her yoga business online. Enjoy!

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works! In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for DIYing your website and business, and how to know when to hire help and who to hire. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. Angela & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per

This week on the podcast I am joined by Josh Allen. Josh is a yoga teacher who travels the world teaching, and the founder of Align 432 Yoga! In this episode, Josh shares how he got started with traveling and working online and how he was able to fit yoga into that. He shares the teaching opportunities that he's had around the world, what led him to being in Turkey, how he has built up his online business, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. Josh & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2 lattes per month, you will get access to this exclusive episode with Josh, as w

This week on the podcast I am joined by Franciska Bray-Mezey. Franciska is a yoga teacher, a mom, and the founder of Aura7 Activewear! Aura7 Activewear is revolutionary activewear where sexy meets sustainability. Their super soft and stretchy fabrics are made with recycled fibers from fishing nets and other ocean waste and their mission is to clean more seas! In this episode, Franciska shares her yoga story, what inspired her to create Aura7, and how she actually went about creating an activewear brand. We also discuss launching a brand during the pandemic, what she's learned through her journey, and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/

This week on the podcast, I am joined by Mark Breadner. Mark is a yoga teacher and the founder of Yoga Coach Academy. Mark has been teaching for 40 years and is one of Australia's most educated yoga teachers. He has shifted his business online and works with yoga teachers to provide them with step-by-step support to shift online and make more impact, more service and more money that aligns with their brand. Mark specializes in something called the "inner" and "outer" game and teaches yoga teachers how to match the internal mindset to overcome the external obstacles of tech overwhelm and marketing, amongst much more. In this episode, we dive into Mark's yoga journey, how he supports yoga teachers with his step-by-step method and what it actually means to master the "inner" and the "outer" game. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.

This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado's second time on the podcast and it was so fun to have her back on to talk all about workshops! In this episode, Mado shares her 3 keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that sell out and wow your students! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom

This week on the podcast, I am joined by Berenice Miles. Berenice is a yoga teacher based in France, and after having her own personal healing journey with yoga, she decided that she wanted to help other people heal too. When the pandemic hit, Berenice pivoted her yoga business online and created a YouTube channel teaching yoga for beginners. In this episode, Berenice shares how she was able to overcome her fears of going online, learn the tech, and set up her YouTube channel, as well as what she's learned along the way, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom

This week on the podcast, I am joined by Kyle Sanok from Interval (interval.com). Kyle is a fitness instructor with a passion for technology and helping yoga teachers and wellness entrepreneurs be able to run great businesses without the struggles of using tech. That's where Interval comes in! Interval has everything you need to run your yoga business, both in-person and virtual, they give you an on-demand video library that will stand out, they record HD content directly to the platform with the ability to add music that students can adjust, and much more. In this episode of the show, Kyle shares where his passion for fitness and wellness technology came from, how he ended up at Interval, and how Interval is changing the game for yoga teachers. We also discuss how we think the online yoga world is here to stay and how a great software can really help you enjoy the process, and much more! Enjoy!

This week on the podcast, I am joined by Crystal Gray! Crystal came on the podcast back in 2018 and it was so fun to have her back on the show.   In this episode, Crystal shares how her business has shifted over the last 3 years, including a shift in her niche. She also shares her top tips for how yoga teachers can teach amazing classes, as well as how to run a great online yoga teacher training program.   This episode is jam-packed with goodness! Enjoy!   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.   For less than the cost of 2 lattes per month, you can get access to M.B.Om: Behind the Scenes over on Patreon, as well as over 20 never-before-heard episodes

This week on the podcast, I am joined by Gary Leinwand, who is an insurance broker with Arthur J. Gallagher. Arthur J. Gallagher is the company that I've used for my own personal insurance for years and they are one of my top recommendations for insurance for Canadian yoga teachers.   In this episode, Gary talks about insurance for Canadian yoga teachers, including why insurance is important, what to look for as a yoga teacher getting insured, what to look for as a yoga studio getting insured, and what yoga teachers need to know about teaching online and how it impacts their yoga business.   Enjoy!   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.   For less t

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story! Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today! Michelle shares how we can use storytelling on our websites, our bios, and our social media to help people get to know who we are and what we offer. She also shares how to decide what stories to tell, what boundaries to set when it comes to storytelling, how to repurpose your stories and content across multiple platforms, and much more. Enjoy! ---- This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also

This week on the podcast, I am joined by Michelle Cooper! Michelle is the CEO of Alchemy Accounting & Bookkeeping, and an expert in accounting, profit, and cash flow.   In this episode of the podcast, we are talking about the importance of getting clear on your revenue and expenses, why it's important to separate your business and personal income and expenses and how to get started doing this, as well as Michelle's top tips for having a good relationship with your finances.   Enjoy!       This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.       Michelle & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of

This week on the podcast, I am joined by Jaffer Hussain. Jaffer is a yoga teacher who took his yoga business online over the last year and created a virtual membership program to expand his revenue streams beyond teaching at yoga studios.   Jaffer's virtual membership isn't just like any other yoga membership though! He created his membership based around audio, instead of video. This experience allows him to keep his body safe, while also watching the students to keep them as safe as possible.   In this episode, he shares what it's been like to pivot his business, how he's done it, why he decided to teach audio classes, how it's been going and what he's learned along the way.   Enjoy!     ----   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is prov

This week on the podcast, I am joined by Kate Ahl. Kate is the owner and founder of Simple Pin Media where she and her team help manage Pinterest accounts for small businesses nationwide!   Her passion is to help small businesses keep it simple, be authentic and pin with purpose. In this episode, we dive into all things Pinterest, including how Pinterest works, why you should care about it, how to create engaging pins, and how to use Pinterest to market your yoga business.   Enjoy!   ----   This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.   -----   Kate & I continue this conversation on M.B.Om: Behind the Scenes over on Patreon. For less than the cost of 2

This week on the podcast, I am joined by Jennifer Elise. Jennifer is a former studio owner who decided to shut down her physical location due to the pandemic. She pivoted and opened an online yoga and fitness collective called Amate Society!   In this episode of the show, we discuss what inspired Jennifer to open her studio, and then why she decided to close her physical doors. We also discuss the decision to pivot and open a yoga collective, what that has been like, how it's been going and what she's learned throughout the process.   Enjoy! ---- This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. ----- Jennifer & I continue this conversation on M.B.Om: Behind

This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one’s life decisions, goals, and results. Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can. In this episode, Nancy and I dive into discussing how to plan and promote a workshop both in-person and online. Nancy shares her top tips for deciding your workshop idea, planning for your workshop, marketing your workshop, and then executing and delivering. Enjoy! ---- This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be