Selling The Couch With Melvin Varghese, Ph.d. | Weekly Conversations To Build And Grow Your Counseling Private Practice

Today’s show is about a topic that has been a struggle for much of my life and career.I’ve fallen victim to comparing myself to others and feeling like I’m not measuring up.It’s taken a lot of personal work for me to learn to compare in healthy ways that don’t cripple and stifle my creativity and purpose.Are you in the same boat? Join us to learn more!Our Featured Guest - Supriya Blair, PsyDDr. Supriya Blair is a psychologist in Albany, NY. We have connected through the STC community, and I wanted to get her input on the topic of comparing ourselves to others.We’ll start by discussing how comparison comes too easily for many of us and how Supriya noticed thiscomparison impacting her life until she was able to reframe her perspective.We will consider an all-too-familiar scenario in which a colleague’s success triggers insecurity in our lives, along with helpful tips and resources to navigate the tricky field of comparison to others.Dr. SupriyaYou’ll Learn●     Why comparison is so prevalent in the he

What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits? Would you want to know what it is? Since the pandemic has forced us to take a closer look at our habits and make some changes, I want to share this life-changing activity that has become an almost daily habit for me. It’s hiking! Incorporating a midday hike several times each week helps me sleep better at night and stay centered for daily tasks. My inner “research nerd” got curious and took a deeper look at the intersection of hiking, mental health, and entrepreneurship, and I want to share with you what I’ve found.You’ll Learn●     Why hike? What are the benefits?○     Hiking helps keep our minds sharp and agile.○     Hiking helps us to focus better.○     HIking can spark serious creativity.●     If you’re a hiker, please share with the STC Community what benefits you’re seeing in your personal and

Many of us find the concept of networking to be an intimidating endeavor. Even though it’s a vital element of business success, it can feel scary and shady, and a little too sales-y. Join us to learn more about what you should be focusing on in your networking relationships.Our Featured GuestPatrick Casale, MA, LCMHC, LCASPatrick Casale is a clinician in Asheville, NC. He provides coaching for clinicians who are transitioning from a group practice or agency to a solo practice. He’s here to talk about networking in authentic ways. We’ll discuss what authentic networking means to Patrick and how to make your networking relationships count. We will also examine different scenarios that might be a win-loss situation, a win-win situation, and the most common mistakes that happen in the networking space.Casale Coaching Resilient Mind Counseling You’ll Learn●     How clinicians aren’t taught to use collaborative communication to support each other’s businesses in reciprocal ways●     Wh

Overwhelmed. That’s the best word to describe how most podcasters feel as they take the leap and start on their podcasting journey. Perhaps the biggest source of overwhelm is confusion about the gear needed to get going, and I remember this well from my beginning in 2015. I didn’t have a pro-level setup when I began, and I wondered and worried about how I would be perceived in this new world. In all honesty, I had about $100 in gear, the biggest part of that being a $60 mic.Things have changed since those early days, and STC has blossomed from nine downloads initially to over 1 million today. The tech-junkie part of me has enjoyed being able to upgrade my gear, and those upgrades have been a process of learning and experimenting. Even though your gear IS important for podcasting, I believe strongly that the most important keys are consistency and personality–and you don’t have to spend a fortune to have those elements. In today’s episode, I’m discussing my tech stack, what I use now, and what I recommend to o

Today I’m sharing what I’m using for no-code tools and my tech stack as an online course creator. Believe me, I’ve experimented with a lot of different things, and I’m always willing to share what I’ve learned and what I recommend to others. If you aren’t familiar with the term “no-code,” it simply refers to tools that don’t require a code or advanced programming to use. I hope this information is helpful to anyone who is creating a course or thinking about this endeavor in the future. Join me to learn more!You’ll Learn:11 no-code tools I’m using to create online courses:Kartra is an all-in-one platform with features that fit our needs. Circle provides a place for community outside mainstream social media. Stripe allows us to take payments within Kartra.Loom is great for recording online course videos because there are many recording options.Notion helps with lesson planning because there are lesson and template options that make it easy to repurpose content later. Testimonial.to makes it easy

Are you a course creator who wants to get better and better at your craft? I launched my first online course back in 2015, and I’m glad I did it and started on this journey. The truth is that I had no clue what I was doing! I feel like I’ve learned so much since then, and I’m happy to share those things with all of you. In today’s session, I’m discussing three non-negotiable meetings that I’ve implemented with my online courses. This simple technique has played a massive role in making over $300K more than the original $2K I made from the same course in 2015. Are you curious to hear more? Join me!You’ll Learn:Three meetings course creators need:After-action review (AARS)--takes place after a launch. Ask and answer three questions: What went well? What did not go well? What was missing?This simple step has a massive impact on course growth and future scaling.Live chat–is a way to “put yourself out there”I recommend a quarterly live chat with existing students, whether one-on-one or in a group.This feedbac

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. You’ll Learn:3 questions to ask before launching your online course:Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)Both models require energy in different ways, and both have several benefits and challenges. The key question to ask: What do I want to optimize for?Why I have gone from a strip mall to a skyscraper modeWhere should I focus my marketing?Focus on one platform at a time.Remember that it takes time to build trust and rapport. How can I validate my online course?The secret is to validate with paying students each step of the way.Take a long-term view and grow slowly with care, intention, and thoughtfulness. Resources:

As clinicians and entrepreneurs, we are always looking to use our skills more creatively and expand our offerings and services. We recently released the STC Online Course Creator Kit, which is a 7-day free email course. In today’s session, I want to share the framework and strategies we used and explain why we are giving them away for free. Curious? Join us!Our Featured GuestDaniel BustamanteDaniel Bustamante is an entrepreneur who helps content creators build high-converting sales funnels. He is the Head of Ops and Automation at Ship 30 for 30, a cohort-based writing course that teaches the fundamentals of online writing. Daniel and I met on Twitter, and he is the one I turned to for this online course project. We explore how an email course differs from a traditional email opt-in, how to visualize the purpose of the course and give you a behind-the-scenes look at the creative process. We also highlight the tech used in the course creation, along with why I take the unpopular approach that it’s better to giv

If you’ve thought about getting more active on LinkedIn and building an audience there to increase the number of referral sources for your private practice or to move from clinical to online income, today’s session will be helpful for you. Since my very first LinkedIn post a few months ago, I’ve gone from 789 to 1864 followers and from 1000 to over 245,000 views. The growth has been phenomenal! Throughout this process, I’ve done some things right and a lot of things wrong, and I hope you can learn from my experiences. In today’s session, I’m sharing the mistakes I’ve made in the past six months in writing on LinkedIn and the best lessons I’ve learned along the way. You’ll Learn:Why I started writing on LinkedIn in November 2022–and was shocked at the views on my very first postMy best tips for writing on LinkedIn:Turn on Creator Mode when you begin. Make narrowly-focused carousel posts related to your paid offerings–and this process can evolve over time. (Use these links to find out more about Shiel

In today’s busy online world, virtual presentations are everything in how you are received AND perceived. If you put forth the effort to create an online course, webinar, or speaking engagement, you want to show up authentically and masterfully to engage your audience. This is an important area in which there is always room for improvement! My guest today is a proven expert in virtual presentation, and she’s here to share her knowledge with us. Join us to learn more!Our Featured GuestLorraine K. LeeLorraine Lee is a top career and business virtual keynote speaker who has been featured in several publications and on podcasts with numerous accomplishments and awards throughout her career. She has worked in several editorial roles at LinkedIn and Prezi and has built a LinkedIn following of over 300,000, so she is very much immersed in the world of virtual presentations and online learning. She is the perfect person to help us understand more about improving our virtual presentations. Lorraine's WebsiteYou’l

Welcome to today’s session, which is a conversation/coaching call with a member of our Online Course Mastermind. We focus today on the dilemma that comes along with social media. While social media is a fantastic way to connect with people and build your online presence, it can be a major source of distraction, comparison, and even addiction. How do you handle the tension that comes with social media if you don’t really like being there? This is a common struggle for many clinicians, including me, and this makes me think more intentionally about how to show up while guarding my time against a social media takeover. Join us as we explore the hidden dangers and potential benefits of social media and learn how to handle the tension that comes with it.Our Featured Guest for today’s coaching callElizabeth Penela, Ph.D.Dr. Elizabeth Penela (Eli) is a licensed psychologist in Florida who works primarily with families of anxious kids. In helping those with anxiety and OCD, she offers compassionate and effective treat

The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is common to many clinicians, and it causes a tremendous amount of fear and imposter syndrome. Join us for this open and honest conversation. Our Featured GuestMineela ChandMineela Chand is a Licensed Marriage and Family Therapist in Wayne, PA. Besides being a corporate leadership coach and a certified brain spotting therapist who also has a divinity degree, she is a dear friend and colleague of several years. Since 2022, I have done monthly brain spotting sessions with Mineela, which I’ve found to be extremely beneficial. In today’s session, we are discussing the three biggest roadblocks in going from clinical to onlin

Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session!You’ll Learn:Five realizations that came to me about striving to build a $1 million/year business:I can’t build a lifestyle business and a high-revenue one. It is OK to choose to optimize lifestyle over revenue.I don’t actually need that much money. Living a life congruent with my values is more important to me. More growth equals more complexity. Entrepreneurial growth brings me more stress and anxiety, and it is OK to want simplicity.  My self-worth is not tied to a number, even though excellence has always been my calling card. Bei

Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session!Our Featured GuestBrent StutzmanBrent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist in the STC Online Course Mastermind, he genuinely desires to use his knowledge and expertise to help the group members. He approaches brand marketing from the perspective of story, which resonates with many people. Brent will share how we can use the technique of story in ethical ways and integrate this approach into the marketing process. He gives simple steps that you can take today to transform your marketing!WebsiteYou’ll Learn: The connection between story and business growthWhy confusion is the #1 villain in th

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation.Our Featured Guest for today’s coaching callKatie Lear, LCMHC, RPT, RDTKatie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the Online Course School Live Cohort, and she’s part of the Online Course School Mastermind this year. She is preparing for the beta group launch of her course, and her next step will be to record the digital version. This process gives a chance to collect feedback from beta students on the lessons and modules before creating the digital version. Join us for this open and honest conversation around fear and perfectionism.Katie's WebsiteYou’ll Learn:A look at how Katie arrived at her private practice niche working with preteens

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more!Our Featured GuestDan CumberlandDan Cumberland is a creative, catalyst, and collaborator at The Meaning Movement. He created this blog and community to help people pursue a deeper meaning in what they do beyond simply earning a paycheck. From his personal experience, he knows what it’s like to sacrifice too much for work and face burnout and hopelessness. He is intensely passionate about helping others wrestle with the big questions around work, meaning, and purpose. In this conversation, Dan inspires us to find meaning without letting work become our identity, along with his top tips for finding

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details.Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign up. We’ll talk about what went well and what didn’t go well, along with Mikella’s lessons learned along the way.Mentioned in this episode:Try Quiet Builder!If hustle culture makes your soul itch. You'll love the quiet builder. It's for folks building businesses with heart, not hype. You can take a peek inside at https://sellingthecouch.com/builder.

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s showOur Featured GuestJevin KolethJevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it means to be a leader through his time as a regional manager for a major healthcare system in Texas. I want you to hear Jevin’s insights about why leadership needs to be developed first at the individual level before implementing the more popular team approach. We also dive into how leadership has changed as a result of the pandemic, and we wrap up with personal and real-life experiences from Jevin that can help you in your growth as a leader. Jevin Koleth You’ll Learn:● Why effective leadership developmen

Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more.This is a solo episode about building a second brain. You may or may not have heard of this concept, but it has revolutionized my life. As I stick to my commitment of setting aside two hours every day to learn new things, I find that I can grow as a business owner, gain knowledge and expertise, become more proficient in offering valuable products and services, and improve my physical and mental health. The problem is that I can’t always remember everything I read, hear, and think. That’s where the magic of the second brain comes in to help. Let’s dive in. You’ll Learn:●     How note-taking helps me remember things and stay organized●     How I was introduced t

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio.Our Featured GuestKevin ShenKevin Shen is a consultant who has been producing online videos for more than ten years, doing most of his work on YouTube. He has developed courses to teach what he has learned about making powerful videos and building a professional quality studio. He shares why a professional studio matters, along with practical considerations to make if building a home studio is on your radar for the future.Dream Studio CourseYou’ll Learn: Why a professional video studio matters Why online video content is like