Unemployable: Advice For Freelancers And Entrepreneurs

Whether you identify as a freelancer, consultant, coach, or solo entrepreneur, there s never been a better time in history to accomplish so much as a single-person company. Just your skills, some key technology, and a network of virtual assistants and fellow solos can accomplish big things. You don t even have to leave the house, unless... Listen to episode

The online dating advice space can be fairly sleazy. Self-proclaimed gurus promise the dating-challenged that they ll quickly become pickup artists if they just follow the system and play the game. So imagine my surprise when I discovered a female coach in the online dating space. Sarah Jones originally wanted to coach women with their courtship... Listen to episode

When I look back over my almost 20 years as an entrepreneur, I can point to pivotal moments where advice from Seth Godin got me to the next level. So, when I decided to devote an episode to succeeding as a solo entrepreneur, he was the logical choice. For most of you, Mr. Godin needs... Listen to episode

The very first Internet buzzword, going way back to the 1990s, was community. As the online world moved forward, things became more tribal than communal, but the idea that the Internet allows like-minded people to come together is profoundly true (in good and bad ways). For those running businesses online, community is a dual concept.... Listen to episode

Webinars remain one of the best list-building and product promotion vehicles. The event nature of a live online meetup combined with compelling content is a winner, even if you don t call them webinars. That said, there aren t that many truly great webinars out there. That s because it takes a certain amount of practice and skill... Listen to episode

Since the beginning of the web, the promise of business websites has been that they are like 24/7 salespeople. Prospects can find you at anytime, get the information they need, and contact you. And while it s true that many significant fortunes have been made with content-rich sites that focus on the prospect s informational needs, the... Listen to episode

Nathan Chan took a familiar route when seeking to escape the corporate world. Like many, he worked his passion project on the side while he paid the bills with a job. His dream was Foundr Magazine, a paid digital publication that aims to get to the essence of entrepreneurship from people who have been there... Listen to episode

It s all about the data if the pundits are to be believed. The more you know about your customers and prospects, the better your business will do. That last statement is certainly true. But data doesn t equate to knowledge. And data certainly won t just lay out the exact decision you should make when it comes... Listen to episode

More and more people are operating solo, outside of the confines of traditional employment. And thanks to technology and a ton of talented independent contractors, the solopreneur can bring in outsized revenue with a company of one. Paul Jarvis exemplifies the power and potential of the individual creative entrepreneur. He self-publishes books, creates compelling courses,... Listen to episode

Back in 2009, Joe Pulizzi was one week away from giving up his entrepreneurial dreams and going back to a job. It was a dark time, both personally and in the broader economic environment following the financial crisis in the United States. Note: Due to a technical issue, my end of the interview sounds wonky.... Listen to episode

More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report. And contrary to enduring myths, it's not because "they can't find a job" — it's a conscious choice based on freedom and empowerment. 79 percent of freelancers believe freelancing is a better... Listen to episode

It's the bane of modern marketing. Any product can be replicated or reverse-engineered. Any service can be copied, leaving only execution as a true difference (which comes after the point of decision). In short, people see less difference between competing offers than ever, but that doesn't mean that they're not looking. Search engines and social... Listen to episode

Owning your own business can lead to the lifestyle of your dreams, but only if you're very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That's exactly what Sean D'Souza has done for himself. Instead of constantly trying to grow ever-higher revenue from his courses... Listen to episode

Just recently, Medium announced the intention to start charging a $5 monthly fee for an enhanced experience at the popular site. Also, Twitter is considering a subscription version of TweetDeck geared toward marketers, brands, and other power users. Robert Bruce and I discuss whether these initiatives will succeed, and at what scale. What's not in... Listen to episode

As digital marketers, we have websites to attract leads, customers, and clients to our businesses. So it makes sense that the more leads, customers, and clients we attract, the more money we make. Conversion optimization is simply a strategic process for increasing the effectiveness of your site at doing just that. Too often, though, we... Listen to episode

There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. That's why it's alway refreshing to chat with Marcus Sheridan. Like me, he cut his content marketing teeth in a traditional industry before beginning to teach it to others. This episode... Listen to episode

Everyone loves a good listicle right? The entrepreneurial space is littered with 3 tips for this, 7 tactics for that, and of course the rock steady top 10 tips for "what have you." An especially popular form of the genre is the expert round up. In this scenario, the article contains advice from a collection... Listen to episode

I was in Austin last week speaking at a conference, and I had an interesting conversation with one of the other speakers. It's a guy I've known for years on the web writing circuit. He started off saying how he had always felt as if he'd missed out for not starting a high-powered "disruptive" startup,... Listen to episode

As I've repeatedly admitted, the inability to delegate earlier in my entrepreneurial journey was my achilles heel. I worked too hard, paid too little attention to my family, and generally wasn't happy. The only saving grace I can muster is that it seems just about every independent business person goes through this. You either learn... Listen to episode

We ended last season with an Unemployable episode featuring Darren Rowse of Problogger, in which he and I lamented that the kind of human connection that fueled the early blogging movement seemed to be getting drowned out with tactics and technology. Then, I kicked off my return to Copyblogger with a call to go back... Listen to episode