Unemployable: Advice For Freelancers And Entrepreneurs

If you're paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation -- and it’s already started.As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital -- and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.Today author, entrepreneur, and educator Seth Godin joins us to share his direct experiences with helping people put the “human” first, while still taking advantage of the ever-powerful tools. Get the ratio right, and the sky’s the limit for even the tiniest of ventures.Here are just a few of the highlights from this episode:• Is “permission marketing” still the core of what makes marketing work?• The enduring power of being human and connecting with other humans.• Why consistency is more powerful (and scalable) than authenticity.• Why being a better marketer is more about making a

The Unemployable life is all about being a digital nomad, maybe cruising around the country in a van, trusty laptop at your side, right? Well, for the last 20 years, I can t say that s been my experience at all. So, let s fix that. For the next year, the family and I will be living abroad.... Listen to episode

It can be easy to think that highly successful people have just ended up that way, fully formed. The reality is, almost every person deemed to have "made it" makes the same joke: "I m a ten-year overnight success." I ve been fortunate to know Lewis Howes for about ten years, and what a ten years it s... Listen to episode

Over the last 20 years, the way we work and collaborate has changed dramatically. The promises of a free agent nation from the early days of the internet have become a reality for freelancers and solo entrepreneurs around the planet. Effective teams still matter, though — maybe now more than ever. How those teams come... Listen to episode

Over the last 12 years or so since I started Copyblogger, I ve had an amazing journey. Along the way, I ve also been fortunate to watch the journeys of those who started about the same time, as well as those that broke out in the following years. One of those people is my friend Jonathan Fields,... Listen to episode

Late last month, I announced that StudioPress, our WordPress design and hosting division, was acquired by WP Engine. It was my first "liquidity event" ever, despite having started a string of companies over the last 20 years. With this episode, I'll take you behind the scenes a bit to discuss some of the things I... Listen to episode

Listeners to Unemployable are no strangers to the idea that one person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things. So you won t be surprised to hear that the number of one-person businesses earning a million dollars or more a year continues to rise. These are... Listen to episode

Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there. As a film and television guy in Los Angeles, Peter Abraham focuses mainly on the visual and experiential side of content with Abraham content marketing studio. Which makes sense with... Listen to episode

On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends: "For the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you." James Clear understands the power of habits as well as anyone. And he uses that knowledge to... Listen to episode

It s no secret that I m a big fan of partnerships to effectively build businesses without investors. I ve done it successfully over a half-dozen times. It s also no secret that I had a very public falling out with a partner back in 2010. While it was no fun at the time, it led to my amazing... Listen to episode

We kicked off the year talking about leveling up your business in 2018. It sounds desirable (and ultimately, it is), but it can also be a struggle. It s not just the work you have to do to level up your business, or to start a new one. It s also the fact that the process itself... Listen to episode

Email was the original "killer app" — everyone uses it, and that s why it s been the absolute best channel for digital marketing and audience building. And yes, that s still true in 2018. The stats don t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately... Listen to episode

When you're working with clients, the goal is to make great money doing great work for great clients. That s totally doable, if you take the right steps. And when we explore landing higher paying clients, finding your ideal client, value billing and tiered pricing, one crucial element keeps surfacing — the power of specialization to... Listen to episode

It s been almost two years to the day since Chris Ducker last joined us on the show to explain the concept of the Youpreneur. He s been busy since then, running the branded Youpreneur community, and managing to write a brand new book on the subject. It won t take long into this episode to realize that... Listen to episode

If you re out there making it on your own economically, the depiction of entrepreneurism in the media likely has you scratching your head. Everyone other than you seems to have their act completely together, right? Unemployable has been calling BS on that narrative for almost three years now. On this show, real entrepreneurs tell you... Listen to episode

It can be nerve-wracking to negotiate your prices with a new client. Even simply presenting your pricing for the project can cause an uncomfortable squirm. In the world of online product sales, this isn t an issue. The price will be displayed on the Plans and Pricing page, usually with several (often three) options to choose... Listen to episode

Perfect timing can mean the difference between success and failure. But how does it happen? Is it blind luck, or some sort of genius skill that s unavailable to the rest of us? Research from the fields of psychology, biology, and economics reveals the truth — that timing comes down to science. And that means anyone... Listen to episode

In January 2003, Mike McDerment was running a small design firm when he finally snapped. He was using Microsoft Word to bill a client when he accidently saved over the invoice. It was at that point that Mike decided to build his own accounting software solution. To keep the lights on, he moved into his... Listen to episode

Back when the Internet was young and dinosaurs roamed the earth, there was a new thing called pay-per-click advertising. And it wasn t Google that invented it, although AdWords would come to rule the space. I made a lot of money with PPC for my real estate business back then, especially while I waited for my... Listen to episode

What if you could work the same amount as now, but make more money? Or what if you could work less and still make more money? If it sounds fanciful, it s not. It s a simple matter of charging more for your services. But it s not something that just happens — you ve got to intentionally position... Listen to episode