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Synopsis

Grant Weherley from Break The System and Monetize Your Expertise shares strategies for turning knowledge into income. He speaks with experts in a wide variety of industries who are leveraging the revolution in online learning to turn their expertise in a business which allows them to create passive income doing what they love. The Break The System Podcast covers premium courses, bootcamps, membership communities, eBooks, e-learning platforms like Udemy.com, podcasting, and all other ways industry leaders are building authority and turning expertise into a product. Grant specializes in not just creating online courses and products, but also using these products to automatically market each other. If you have ever wanted to build a course or monetize your expertise in any field, listen to Monetize Your Expertise Podcast.

Episodes

  • Hiring And Building Your Team: 4 Tools And Resources

    07/03/2016 Duration: 08min

    Recently Grant had to increase his team by hiring three new people so he shares his experience and some tools and practices to do that effectively: thinking about the different kinds of third party help you can get, a recommendation to start hiring for the right reasons, considering your bottlenecks and finding someone to unlock them, and also be careful when hiring more than one person at the same time.    Like the show? Comments or questions, email Grant   Listen to this episode to find out: How needing to hire new people got Grant to use this as a theme How one of the first episodes of this podcast can supplement the content for this one Two great websites for hiring different types of professionals A book that’ll change your mindset and make you hire for the right reasons How you should think about your restrictions and consider hiring How other people already on your team could become the new person you need Another way of getting things done with productised services Grant’s biggest mistake with his ne

  • Sales And Partnerships: 4 Tools And Resources

    04/03/2016 Duration: 07min

    Tapping into a partner’s already built audience can be huge to grow your business, assuming the audiences are similar enough; in this episode Grant shares interesting resources to get you connected and into the industry that you wanna work with quickly and effectively.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The importance of tapping into partner’s audiences An easy way to have someone else get you some contacts off the internet How supplementing your team with done-for-you services can get you ahead A resource to help you make LinkedIn a more effective tool One of Grant’s masterminds to follow online and get more information An exercise to network in practice, while keeping an eye on competitors   People on this episode: Grant Weherley   Mentioned in this episode: Leadfuze Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships and Dramatically Increase Your Sales by Josh Turner  Charlie Hoen, industry mastermind   Connect with Mone

  • Hustling And Discipline: 4 Tools And Resources

    03/03/2016 Duration: 07min

    It’s particularly difficult for entrepreneurs to be a hustler when you have to, keeping focus and plowing through daily challenges as they come by. In this episode Grant shares a whole category of tools that Odysseus used to hear the Siren’s song without crashing into the rocks, the concept of inflicting some pain on yourself to keep at your goals, some classics of sales that can help you today and a cool exercise about focus on metrics that can revitalise your whole team.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: What self contracts are and how they can help you keep your self control How to inflict yourself some pain if you don’t maintain your goals can help you carry on A classic sales book that can be used for good A cool entrepreneur with one of the best URLs in the business An exercise to focus on the one metric that matters   People on this episode: Grant Weherley   Mentioned in this episode: Self Control App Stikk.com  Secrets of Closing the Sale by

  • Compassion and Happiness: 4 Tools and Resources

    02/03/2016 Duration: 05min

    The more you’re happy, the more you have a growth mindset, the more you have better habits, the more effective you can do business and the more effectively you’re doing business the more fulfilled you’ll be if you’re doing the right kind of business for you; this week, Grant gives more tools and resources for you to live a happier, more fulfilled life every day while keeping balance and perspective.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How compassion, happiness and habits are connected to your business An unlikely focus point to meditate on and be happier How to be grateful every day with a simple phone app A book from the happiest man alive that can help you achieving that state The top-50 blog on the web that has a lot of great tidbits of happiness How a lover, a hermit and a wolf see a beautiful woman and why that matters   People on this episode: Grant Weherley   Mentioned in this episode: The Five Minute Journal App Happiness: A Guide to Developin

  • Laser Focus And Not Sweating The Small Stuff: 4 Tools and Resources

    01/03/2016 Duration: 05min

    In a World of ever-present distractions, you got to stay focus to achieve greater goals so Grant shares some of his favourites in this episode: a software tool to find where your time is going, a new book recommendation to increase focus, a self-improvement specialist to follow online and one great daily exercise to help you to focus and delegate.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How time tracking can benefit you daily A new book recommendation to improve focus A great entrepreneur and self-improvement expert to follow One great exercise to help you focus   People on this episode: Grant Weherley   Mentioned in this episode: Toggl, the time tracking software  Deep Work by Cal Newport Derek Siver   Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter   Got something to say? Let us know Send us an email Message us on Facebook Tweet the show   Thanks for listening!   Grant

  • The Growth Mindset: 4 Tools and Resources

    29/02/2016 Duration: 06min

    This week Grant is coming out every day with a new set of useful links and tips for you to check out; starting with the trait that’s common on every successful person he’s interviewed:  the growth mindset. You will know its definition and hear some quick tips and links to get on board with it; we would really appreciate feedback on this special week of episodes, if you like them, if they’re useful, better or worse, please let us know by emailing grant@myepodcast.com.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How the growth mindset is defined A way of using spreadsheets for growth More great book recommendations about the mindset you gotta be in A friend that inspires Grant to greatness One simple exercise to get you into the growth mindset   People on this episode: Grant Weherley Mentioned in this episode: The Obstacle is The Way by Ryan Holiday Mindset: The New Phsycology of Success by Carol Dweck Think Long: Why it’s Never Late to be Great by Tom Butler H

  • The Amazon Sherpa, Brad DeGraw, Talks Private Labeling, Big Partnerships, And Leadership

    26/02/2016 Duration: 32min

    If Amazon can be a money-making machine, Grant’s guest Brad DeGraw surely knows how to operate it; starting with 100 dollars and making a thousand times that in the first year then scaling up to seven figures, Brad learned the downside of reselling and then started to go after his own brands, first with white labels then his own products. He also helps other people get their business running and shares the reasoning behind it, his amazing philosophy on hiring and how he wants his employees to make mistakes while keeping the company’s moral stances in focus… and on top of that, some pretty good relationship advice: accept the terms.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The interesting reason why Brad started doing inventory sales with only 100 dollars A big downside of reselling products that are not your brand Brad’s three models of service: product, do-it-for-you and educational Why is makes sense to help other people get their business going How the peop

  • Why You Should Call Your Customers

    23/02/2016 Duration: 12min

    Everybody loves to talk about the latest marketing technologies and strategies, so oftentimes the phone gets overlooked; in this episode, Grant gives good arguments for this older mean of communication and how it can help you grow your business and close a few more sales faster than other strategies; in a phone call, the path to customer trust is a lot quicker and you can take advantage of that, as long as you observe the right time to do it and how much of your time and effort to put into it so that it’s worth the money.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The most overlooked way to sell  How low-tech means of communication can get you quicker to a sale How it’s more in your interest to call your costumers if you have a more complex info product The main difference between new marketing strategies and the old-school call The best times to call your costumers How to balance product price versus client acquisition costs The way that placing a value on your

  • Conquering Overwhelm: Strategies Dealing With Anxieties And Fears

    19/02/2016 Duration: 25min

    It’s a tough day, it’s a tough life… no amount of money will completely eliminate stress for you, as it’s commonly known “more money more problems” so this week Grant talks about the ways to ease stress, avoiding stimulants for a while, taking more soothing supplements, eating super healthy instead of indulging in sugary treats, releasing guilt and labelling emotions, questions to ask yourself in stressful moments, laughing about yourself while remembering that the universe is infinite and smear campaigns can only last for about a year.    Like the show? Comments or questions, email Grant   Listen to this episode to find out: How a stressful phase got Grant inspired to make this show The two categories of freakouts The problem of thinking stimulants will give you more energy to deal with the situation The importance of sleep Some basic supplements you can take How getting a good workout is known to have stress-reducing effects How to release guilt and slow down instead of speeding up A way to engage your rat

  • The Enjoyment Threshold: The Frustration Of Learning New Skills

    16/02/2016 Duration: 18min

    A hard time learning how to surf makes Grant think about the initial pain of learning anything and how the enjoyment you take out of performing an activity depends drastically on your skill level at it, so he defines the enjoyment threshold, how it varies depending on the activity you’re undertaking, what’s the critical component to get over it, what’s the teacher’s role in getting someone past it and how you shouldn’t forget what it was like to be a beginner, always remembering to take care of the emotional side of the learning experience for yourself and your customers.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How well did Grant do on surf lessons in Bali What’s the enjoyment threshold How the enjoyment threshold varies by activity The critical component to get over this threshold Why it’s important to understand this concept of the enjoyment threshold on a personal level How to employ this concept on your business How the “gamefication” of education plays w

  • The Competitive Advantage Of Being Emotionally Vulnerable

    12/02/2016 Duration: 20min

    Being emotionally “out there” can be tricky, and in this episode Grant talks about the way he has dealt with it, how it can be advantageous to your business, the feedback that being completely honest brings to the table, how asking yourself a simple grandma question can help decide if it’s appropriate to publish some content, how creating some controversy can help you develop some tick skin and polarise your audience so the haters go away and the lovers become even bigger fans, growing the trust bond between you and your audience, plus three great techniques to use vulnerability to better your business.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How being real brings instant feedback The grandmother test you can take yourself to evaluate what content to put out there The consequences Grant faced when he talked about his Tinder usage in public How putting your real thoughts is part of building trust with your audience How being trustworthy and trusting others you

  • Risk Intolerance, Monkey Bites, And Why You're Irrational

    09/02/2016 Duration: 24min

    While his latest travels take him to Bali, Grant ends up at the monkey forest where, unsurprisingly, he meets a few monkeys and learns a few lessons about inter-species relationships (hint: not everyone likes too much eye contact); then a visit to the doctor is in order and becomes a mathematical life or death situation where a statistically minuscule chance of getting rabies is rationally comprehended but emotionally adverted when Grant doesn’t feel like dying; a few days later the drama continues and becomes a sunken cost problem, when perhaps it would be better to let go of the losses and just not care about the subsequent rounds of shots, but the whole “not wanting to die” thing persists. Grant is still alive, podcasting about rational and emotional decisions, sunken costs and how those emotions come to play in your business decisions.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The correct approach to meeting a monkey How your body language is important in a

  • Consistency, The Expert's Fallacy, And The REAL Formula For Success

    05/02/2016 Duration: 17min

    It’s not just about teaching efficiently, a lot depends on the mindset and resources of your listeners. In this episode, Grant talks about how some online businesses seem sketchy - specially info products with their exaggerated marketing promises; how the expert fallacy makes people fail to account for another person’s resources, contacts and invested time; how serendipity also happens a lot in every kind of business, so no strategy is a done deal. Also, increasing your luck surface area, how it’s important to understand that people trying your course will fail and how you as an expert should be giving them tools and making them understand that how they use them is a critical factor for sucess.    Like the show? Comments or questions, email Grant   Listen to this episode to find out: Why sometimes online products feel sketchy How exaggerated marketing claims can be detrimental to your credibility What’s the “expert’s fallacy” Why even if you can teach someone 95% of what you know, the other 5% can make a big

  • International Comedian & Entreperformer on Monetizing Creativity and Performing in a Second Language, with Jeremy Ginsburg

    02/02/2016 Duration: 46min

    In this episode, Grant talks with Jeremy Ginsburg - a comic, writer, traveller, language learner, entreperformer and overall great guy about the different way that he manages to work online while appearing on vietnamese TV shows, doing standup comedy, writing and improving himself daily.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How Jeremy got started playing guitar in Vietnam His view on going in a different way other than the most common online businesses How he broke away from “starving artist” mode to do multiple sources of income How getting famous plaid a role in his path to success  His experience being a poster child for all foreigners in a vietnamese love reality TV show Tips to understand a tonal language better Different challenges and strategies that an unconventional path brings The pressure that a self-contract can impose on your mindset How having a few different creative endeavours can balance your creative flow How being a foreigner can be libe

  • 12 Tools And Resources To Upgrade Your Business And Life

    29/01/2016 Duration: 22min

    In this episode Grant shows 12 great ways to improve your life and business by recommending awesome resources that have changed his life; how great things take time, getting stuff off your plate, the difference between marketing channel and marketing tactic, letting go of anxiety and keeping perspective, guidelines to happiness from the Dalai Lama and personal journaling applications.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: 7 great book recommendations 5 awesome tools to make your life better  Mentioned in this episode: Tim Ferris’ Four Hour Workweek Derek Sivers - Anything You Want also his website, sivers.org Darren Hardy - The Compound Effect Greg McKeown - Essentialism Gabriel Weinberg - Traction: How Any Startup Can Achieve Explosive Costumer Growth The Dalai Lama - The Art of Happiness Carol Dweck - Mindset: The New Psychology of Success Ryan Holiday - The obstacle Is The Way Amazon Kindle Unroll.me John McIntyre 5 minute journal app Shawn Achor TED t

  • How To Travel For Free, with Traveling Dutchman Jasper Ribers

    26/01/2016 Duration: 28min

    In this episode, Grant talks with Jasper Ribers about leaving your job to pursue something that makes you happy, how not to get started with a business online, finding a passion into travelling by leveraging an asset you already have, ways to change your perspective with travel and a personal challenge from Grant to all the listeners out there!   Like the show? Comments or questions, email Grant   Listen to this episode to find out: Jasper’s story leaving his job as a stock broker to go travel How he got started making money right away with a trick and why you shouldn’t do it The problem of being dependent of one factor of one tool How he lost his first online business overnight The two big lessons of his first online business failure How he got started making money with Airbnb A good rule of thumb to live by when you google “how to make money online” The question to ask yourself when you’re starting any business How to learn that time is more valuable than money Grant’s challenge to you to change your persp

  • Outsource Yourself With A Project Manager

    22/01/2016 Duration: 13min

    In this episode Grant talks about being overwhelmed with too many tasks and a way to deal with it   Like the show? Comments or questions, email Grant   Listen to this episode to find out: A good solution to delegate your tasks Grant’s experience utilizing this solution in his company   People on this episode: Grant Weherley   Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter   Got something to say? Let us know Send us an email Message us on Facebook Tweet the show   Thanks for listening!   Grant

  • Eliademy Founder Talks Online Course Marketplaces, with Sotiris Makrygiannis

    19/01/2016 Duration: 45min

    In this episode, Grant talks with Eliademy founder Sotiris Makrygiannis about the history of his platform, the current marketplace and the future of online learning   Like the show? Comments or questions, email Grant   Listen to this episode to find out: The story of Eliademy His vision of the future of global education Why it’s important to have multiple platforms for online education His definition of what it is to be an entrepreneur   People on this episode: Grant Whereby Sotiris Makrygiannis   Mentioned in this episode: Eliademy   Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter   Got something to say? Let us know Send us an email Message us on Facebook Tweet the show   Thanks for listening!   Grant

  • Reflecting on 2015: Progress Made and What's Next

    25/12/2015 Duration: 11min

    In this episode Grant talks about how the year went and what’s up next   Like the show? Comments or questions, email Grant   Listen to this episode to find out: How Grant’s 2015 was What are the ideas for 2016 Some cool bucket list items that he’s up to next   People on this episode: Grant Weherley   Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter   Got something to say? Let us know Send us an email Message us on Facebook Tweet the show   Thanks for listening!   Grant

  • Lead Funnel Formula With Scott Oldford

    22/12/2015 Duration: 52min

    In this episode, Grant interviews Scott Oldford, talking about how he rebuilt his business after a major setback and how he uses the SSF lead formula to get astonishing conversion rates.   Like the show? Comments or questions, email Grant   Listen to this episode to find out: Differences in marketing between businesses of less and more than a few million dollars Some setbacks of doing business with very large companies The SSF lead formula   People on this episode: Grant Weherley Scott Oldford Mentioned in this episode: Infinitus   Connect with Monetize Your Expertise Join the Monetize Your Expertise Facebook Page Follow the show on Twitter   Got something to say? Let us know Send us an email Message us on Facebook Tweet the show   Thanks for listening! Grant

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