Synopsis
Learn marketing tips and strategies from the team at Kajabi, a profitable software-as-a-service company specializing in software that helps people sell digital content online.
Episodes
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Episode #11: Be the Farmer
23/05/2014 Duration: 05minI have this farmer theme in my talks quite a bit. Why? Well, I grew up on a farm. And all through my teens and early 20s, I had to work on farms a ton. So I attribute many of the key life and business principles I've learned to working hard while doing farm work. Throughout these years, I was able to closely study the processes of these wise old farmers, and they gave me so much knowledge. I want to share some of that with you today… - Travis
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Episode #10: DECLARE WAR
15/05/2014 Duration: 05minWhen Kenny and I first started Kajabi, I remember how we approached it like we were in a war. And that's how you have to look at your business. Because if you're not taking on your business with the mindset that you're in the middle of a war, you're going to lose... - Travis
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Episode #9: Customer Journey
13/05/2014 Duration: 12minAttracting your ideal customer doesn't have to be hard. And you can do it by being yourself - BUT you have to map out the steps your visitor should take to becoming your customer. That's what Chalene will teach you how to do in this training (it's way easier than you think): - Kenny and Travis
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Episode #8: Top 5 Instagram Tips
08/05/2014 Duration: 12minYou're in for a real treat today. On today's Kajabi Chalk Talk, we have a very special guest! Chalene Johnson, a Kajabi user who's become a great friend to us, is going to teach you the top 5 tips she has for using Instagram to promote your business. Chalene is a social media expert who has 345,000 Instagram followers and 336,000 Facebook page likes (um... WOW). 'Nuff said! You NEED to listen to her top 5 strategies for using Instagram... - Kenny and Travis
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Episode #7: Standup
24/04/2014 Duration: 08minThe daily standup has worked for us here at Kajabi. Now, we don’t claim to have all the answers, but we are definitely going to continue doing daily standups, because we’ve seen amazing results in our team productivity from them. - Kenny
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Episode #6: Just Grow
23/04/2014 Duration: 06min"I want to share something really simple with you - it's a principle I'm calling, "just grow". I'm referring to what you need to do in your life and business. Just grow."
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Episode #5: Startup Culture
17/04/2014 Duration: 07minIn this episode, I'm going to share what we did at Kajabi to create our company culture. The truth is, there wasn't any kind of magic going on when it came to this kind of stuff. Kenny and I weren't startup geniuses when we began building our team. We just had a vision for Kajabi and for the team we would grow… - Travis
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Episode #4: Mining vs Farming
15/04/2014 Duration: 08minWhen it comes to your business, would you rather operate it like a miner, or a farmer? Because of my roots, I have a fondness for the latter. So in today's Chalk Talk, I'm going to show you why you want to run your business with the mindset of a farmer. - Travis
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Episode #3: The Conversion Myth
10/04/2014 Duration: 10minWe want to dispel a myth we've been hearing so often lately: that the template you use for your landing page is all that matters in how it converts. Supposed landing page "gurus" are out there promoting this false hope that if you just use their templates, you'll automatically get more opt-ins and sales. Is that true? Of course NOT! There is no magical layout when it comes to landing pages that will result in more people signing up for your offer. No, landing page conversion goes way beyond some simple template that you just download and plug in. Sure, your template can be a factor in the success of your landing page, but did you know that it's really just the starting point of the full equation, and that sometimes it doesn't even matter? But that's not something you'll hear from most landing page "experts". Frankly, we're fed up with it. It's about time that somebody gave you a complete picture of what actually makes landing pages convert, and that's why we created t
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Episode #2: Secret to Success
08/04/2014 Duration: 06minIn this episode of Kajabi Chalk Talk, I share the "secret" to success. When Kenny heard I was going to do this, he said, "let me know when you figure it out!" ;) Seriously, the reason I wanted to talk about this is that people ask us all the time, "how did you turn Kajabi into a multi-million dollar company?" So, I thought I'd record this to share with you some of the steps we took... - Travis
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Episode #1: Know, Like, Trust
07/04/2014 Duration: 07minWelcome to our very first episode of Kajabi Chalk Talk! :-D We created this series to share with you the business lessons we're learning here at Kajabi. In today's episode, we'll tackle the question, "how do you get your visitors to know you, like you, and trust you?" Because when you can do that, you can create buyers who will stick with you for a long time.