The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. In this episode, you’ll learn:Why it’s so important to be in tune with your audienceHow to find out what your audience wantsWays that you can adjust based on what your audience needsWhy you s

Do you know how to legally protect your membership? In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their business

What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.She, like many of us,  wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. In this episode, you’ll learn:The type of offer Hallie wants to create

The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself. In this episode, you’ll learn:The first public-facing AI and how to use itMy experience u

On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members.   This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com.   Laura and her husband are travel bloggers who teach other people how to be travel bloggers.  Not too long ago, Laura’s business was ruling everything in her life.  She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.    As you will hear in this short episode, everything has completely turned around in her business.   She is off the charts happy and is working less than she ever has before.  The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. In this episode, you’ll learn:How perfectionism held Laura back for so long and how she beat itHow to move past worrying about people not liking what you doWhy your mindset is key to creating timeThe

If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses wi

In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.In this episode, you’ll learn:The importance of CEO timeHigh-level questions you nee

In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good a

In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them. Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coa

In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly. In thi

Are you creating your business around your life? Or, are you creating your life around your business?On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life.  A lot of people do the opposite, and I want to help you reverse that. The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and m

Happy New Year! This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful. In this episode, you’ll learn:Why trusting yourself is essential to successThe importan

Happy New Year! In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. In this episode, you’ll learn:My plans for the Accelerator programHow I’m making revenue share partnerships a bigger part of my businessHow I’m using my podcast for marketingHow I plan to improve on my email list building and email marketingWhy I plan to show up more on social media 

How did your business do in 2022?I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode. To be honest, this year wasn’t as strong of a year in business as last year, and I learned a lot from it. A big one is that you need to be consistently planting seeds, or marketing, whether things are going well in your business or not. Aside from this podcast, I didn’t do as much marketing, and that taught me a lot. You can’t control what happens in your business, but you can control your thoughts about it and what you do with the lessons you learn. I’m sharing more about this lesson and the others that I had this year so that you can see how I’m planning to move forward in my business and start the next year off strong. In this episode, you’ll learn:What I learned from my health emergencyWhy you

Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.Everyone talks about sleep struggles when you have a baby, b

In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again. Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life.

One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit. So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business. Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6

In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too. Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business or your life. At the beginning of 2022, I had no idea that I would discover this new business model and let alone add it to my business or even enjoy it for that matter. I tried something new and now I love this business model. The business model I’m sharing today is called revenue share deals. If you want to learn more about partnering with me, send an email to me at rick@rickmulready.com. In this episode, you’ll learn:What a revenue share partnership isHow this type of partnership worksHow I choose who to partner with for revenue share dealsWhy I love this business model so muchLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit m

Are you experiencing business burnout? Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and life due to his experience. For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.I have experienced burnout multiple times since I have been in business, so I know what it’s like. As entrepreneurs, we have to take breaks. It’s imperative for our mental health and

As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good. We have to take a step back and try to get some perspective on things. If one of your primary marketing channels gets shut down, what’s your plan B? Diversifying your marketing channels is always a good decision. In this episode of Art of Online Business, I’m sharing 14 fresh traffic ideas for when things hit the fan and you need registrations immediately. We have all been there at some point. Being prepared for whatever comes with these ideas will help you get through it when times get hard. In this episode, you’ll learn:Why you always need a plan BHow to think outside the box for ideasTraffic options that you may not have thought ofHow to utilize them in your businessLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit