Synopsis
Digital Strategy To Match Your Ambition
Episodes
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#117 How Having No Clients Is Better Than Having The Wrong Clients
29/10/2015This week’s topic is about why having no clients is better than having the wrong clients. This thought process may be a bit counter-intuitive, but it will make a huge difference in how your business grows. Whether you’re a freelancer or a service provider, you might think that you need to take every client that comes […]
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i#005 Maggie Patterson – How Knowing Your Numbers Helps You Say No
27/10/2015In this episode of the Off The Charts business podcast, we tackle two toughies: How to say no, and why that’s such an important part of taking your business to the next level. And how knowing your numbers is key — and we’re talking about a bunch of different numbers, depending on the type of […]
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#116 What is a good conversion rate?
22/10/2015If you’re doing any sort of business online then you likely have some goals for your website, especially when it comes to conversions. One of the most common questions I get asked is, “What is a good conversion rate?“. Before we get to that, let’s define what a conversion is because it can be interpreted in a […]
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i#004 – Tara Gentile – How To Go From Solopreneur To Business Owner With This Mindset Shift
20/10/2015In this episode, I get to ask my friend and colleague Tara McMullin what helped her go from solopreneur to real deal business owner… and the answers might surprise you. One of the things that I’ve learned in my years of running a business, is that there’s a constant evolution. Whether you’re testing out a […]
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#115 Proof That Accounting Is Sexy
15/10/2015Proof That Accounting Is Sexy This one goes out to my mom, the accountant… Many creative people who get into business aren’t a fan of numbers… they may not track their income and expenses, which is dangerous because that’s like driving in the desert without knowing how much gas you have left. The two most […]
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i#003 Srinivas Rao – How One Unmistakable Habit Led To A Book Deal, A Conference, and an Animated Series
13/10/2015In this episode of the Off The Charts Business podcast, I get to ask a friend and unmistakable creative podcast host how he’s been able to successfully take his business to new heights. He shares what one thing he had to let go of in order to move into the type of work that he […]
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#114 How to get over FOMO (Fear of Missing Out)
08/10/2015FOMO: fear of missing out. You’re always going to see other people doing great things in their business or personal lives, especially in our hyper connected world. But let’s face it, the only way to move forward with your life is to put your blinders on because you can’t be in several places at any […]
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I#002 James Wedmore – How To Triple Revenue By Letting Go Of This One Thing
06/10/2015In this episode of the Off The Charts Business Podcast, I’m asking James Wedmore what two things he did to triple his revenue in the last year. You’ll be surprised to hear that both of the things that helped propel his business forward involved letting go of something… More About James… Armed with a degree […]
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#113 How Do You Distinguish Yourself?
01/10/2015In the world of online business, how to distinguish yourself from the competition is half the battle… You need to get known, but you might not know how to get started or build momentum once you do start to get the word out. The one thing that’s holding you back from getting known as the […]
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#112 Asking For what You Want in Business
24/09/2015Let’s face it: business is all about relationships and connecting with other people. These people are your clients, your peers, and your greatest asset. But what if you’re not sure how to connect with the people who can help you move your business forward? How do you introduce yourself when you’re not “a somebody” yet… […]
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#111 Learning To Say No Without Feeling Guilty
22/09/2015In this episode of Off The Charts, we’re taking a look at a skill that’s going to help you grow your business in unimaginable ways. And counter-intuitively, it all starts with saying no. In the early days of your business, it pays to say yes. Yes to projects and clients you’re not sure will be […]
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Interview #1 Amy Wright – The Hiring and Delegating System That’ll Save You Time And Money
17/09/2015This is a very special episode because in it, I get to ask Amy Wright, project and time management expert how small business owners can systematize and grow their businesses. Amy Wright is a consulting for systems and organization. She advises clients on how to have a life outside of their businesses. Her experience as […]
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#110 Business Growth
10/09/2015Picture this: you’ve created a new business, and things are starting to gain traction… you’ve got some clients, maybe you’ve created a product, and you’re marketing your buns off. From the outside your business is growing at a great pace, and you’re happy with your progress. But on the inside of your business, it’s a […]
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#109 Writing Sales Page Headline That Work
03/09/2015Sales page headlines – that work! Does yours? The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline. You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, […]
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#108 How To Design An Ecourse That Delivers Results
27/08/2015Thinking about creating an ecourse? Here’s how to design one that delivers results… How many ecourses have you bought that you still haven’t finished? Come on, admit it… more than one, right? I’m guilty, too. You don’t want any of the courses that you’re creating to fall into that category… So how do you design […]
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#107 Happiness and Success – Which One Comes First
20/08/2015Happiness and Success – Which One Comes First We’re taught from a young age that achieving specific milestones of success — getting good grades, getting into a great college, having a prestigious career, having a certain amount of money saved, living in the right house or neighborhood, marrying the right person, having talented or well-behaved […]
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#106 How To Increase Margins In Your Business
13/08/2015At the start of your business, you need to do what it takes to bring money in the door. You might try different business models, ideas, and projects. As your business matures, you need to focus on keeping a larger piece of the pie… and that means increasing margins. I’ve seen even smart business owners […]
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#105 Podcast Featured in iTunes Inspiring Women’s Voices
16/04/2015Recently I was lucky enough to have our podcast featured by iTunes as Inspiring Women’s Voices, alongside my friend Amy Porterfield and some other incredible podcasters. In this episode of the Off The Charts podcast, I’m thanking you for listening, sharing, and rating our podcast. I know that your time is precious, and I really […]
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#104 How To Design Membership Sites That Rock
09/04/2015We run a pretty successful membership site… in fact, “what membership site plugin are you using?” is one of the most common questions we get. It’s not surprising, because we designed this membership site plugin ourselves since we couldn’t find the functionality that we were looking for out on the digital shelves. Now we’ve made […]
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#103 What To Do After You Get Home From A Conference To Get The Best ROI
02/04/2015Having been organizing the Off The Charts Live event conference for three years now, I thought it would be a good idea to put together some recommendations for making the most of a conference… You spend a whole lot of time, energy, and money to get yourself to a live event (all worth it, trust […]