Synopsis
Digital Strategy To Match Your Ambition
Episodes
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i016 Danny Iny – Taking Risks & Avoiding Business Perfectionism
26/01/2016In this episode of Off the Charts, we are talking with Danny Iny, whom I have personally collaborated with over the years. I’ve noticed that the type of people Danny attracts – and the content he puts together for his online courses – are pretty top notch. He has truly built a Real Deal business. Letting Go of Business Perfectionism Danny […]
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#126 Video Marketing for Small Business Trends & Why I Stopped My Weekly Video Show
19/01/2016If you’re reading this or listening to this, you may have noticed that I’m not doing as many weekly video posts and I was in 2013, 2014 and early 2015. You might be curious about the video marketing for small business trends I’ve noticed… So I want to address why I stopped doing my video […]
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i015 Natalie MacNeil – True Company Leadership Drives Revenues
12/01/2016In this episode of the Off The Charts podcast I get to talk to my friend and fellow University of Waterloo alumni, Natalie MacNeil. Natalie is an incredible entrepreneur who has been in business for many years, in different industries (from her days creating Emmy-award winning documentaries) and now publishing amazing books for women entrepreneurs. […]
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i014 Charm Fernandez – Women In Analytics and Technology
07/01/2016Women in analytics and technology are a rare breed, but our guest today is here to bust through some myths. Charm Fernandez is a Google Analytics specialist, with web strategy and SEO chops to boot. Charm is also an AccessAlly Certified Partner, and she’s got a knack for everything analytics where e-commerce and online business […]
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#125 Rebellious List Building: Try The Reverse Opt-In
05/01/2016Have you ever looked at what everyone else is doing and thought there must be a different way… Maybe you’re like me, and you can get a little rebellious when it comes to commonplace marketing advice. When everyone else is zigging, it makes sense to zag. That’s exactly what this counter-intuitive tribe building and email […]
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i013 Dave Crenshaw – From Entrepreneurial Chaos To Focused Progress
29/12/2015In this episode of the Off The Charts business podcast, we’re tackling a topic that many entrepreneurs deal with: chaos and overwhelm. Dave Crenshaw had to let go of his personal chaos, and the business chaos. The person chaos was obvious in how he was operating in his career. He asked for help from a […]
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#124 Stop Stealing From Yourself & Get Creative
22/12/2015We all know stealing is wrong — but you may have done it yourself without even realizing it. In this episode, I want to bring up a rather controversial subject. I shared this story a few months ago in my newsletter, and it got people a little bit riled up. I want to elevate the conversation […]
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i012 Laura Roeder – Removing Business Bottlenecks & Having A Baby
15/12/2015I’m so excited to welcome my long time friend and early mentor to the Off The Charts business podcast today. Laura Roeder joins us to talk about what she’s learned, having built several businesses over the years… and scaled many of them to the million dollar mark and beyond. Laura Roeder started out in business […]
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# 123 Our Big Announcement – Baby On The Way
10/12/2015In this special episode of the Off The Charts podcast, I’m super excited to announce that Robin and I are expecting our first baby in early 2016! When we announced that this was going to be our last Off The Charts live event because we were planning to start a family, we had no idea […]
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i011 Susan Harrow – How To Make Publicity Work For Your Business
08/12/2015In this episode of the Off The Charts podcast, I get to peek into Susan Harrow‘s world of publicity and business as she shares what she’s had to do to pivot her business and serve her clients in the way that really lights her up. Susan was a publicist and booked people on TV and […]
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#122 How We Quadrupled Our Sales Conversions Overnight
03/12/2015Today I’m going to talk about how we quadrupled our sales and our conversions and how you can use the same concept in your business too. In the past I’ve talked about what a good conversion rate is for your opt in and for your online sales. But today I want to share how we […]
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i010 Denise Duffield-Thomas – Be The CEO, Not The Busy Bee, By Delegating
01/12/2015In this episode of the Off The Charts business podcast, I get to ask my friend and money mindset mentor Denise Duffield-Thomas what she had to let go of and start doing more of in order to grow her business massively in the last few years. Her answer? Giving up the fear of delegating. She […]
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#121 Are you ready to upgrade to Infusionsoft or Ontraport?
26/11/2015Today’s topic is all about determining if it’s the right time to upgrade to a tool like InfusionSoft or Ontraport. I’m sure you’ve heard about the benefits and features available when moving to a system like InfusionSoft or Ontraport to automate your marketing and grow your business faster, but how do you know when you’re ready? I’m sure […]
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i009 Briana Borten – Make Peace With Comparison & KPIs
24/11/2015In this episode I have the pleasure of interviewing the ever peaceful and insightful Briana Borten. She’s the owner of several spas, a product line, and an amazing mom, too. What did Briana have to let go of to allow her businesses to grow so successfully? She stopped comparing herself and her business to other […]
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#120 Jon from Betterment on Planning for Retirement
19/11/2015Today we have a very special episode because I have invited Jon Stein, the CEO and founder of Betterment to be with us today. He’s going to be answering the question I posed to him which is “How can a small business owner start to save and prepare for retirement?” I think this is an important topic that a […]
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i008 Michelle Ward – Success Doing Things That Don’t Scale
17/11/2015On this episode of The Off The Charts podcast, I asked Michelle Ward – The When I Grow Up Coach, what she had to let go of and do differently to take her business off the charts. The big one she had to let go of? That thing called control. After she planned everything like […]
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#119 How Your Kolbe Results Help You Work Better
12/11/2015Today I’m gonna be sharing with you a tool that has helped me and my team collaborate better than ever. This tool is the KOLBE assessment. You can go to Kolbe.com to take your own test. This is not a free tool, but it only takes 10 minutes and you may be surprised by the results. There are a lot […]
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i007 – Amy Porterfield – Travel Less, Do More Webinars, and Scale Your Business
10/11/2015You’re in for a treat in this episode of the Off The Charts Business podcast, because Amy Porterfield shares her recipe for business success… and it’s easier than you might think. First, I asked Amy to take us back to her early days in business and what she learned along the way. This is one […]
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#118 How to Overcome Procrastination and Perfectionism As a Creative Person
05/11/2015Today’s episode is about procrastination and its correlation with perfectionism. We all deal with procrastination one way or another, and as a business owner, engaging in procrastination on a regular basis can be really deadly because your income is directly tied to the amount of work you complete or the number of projects you finish. There are […]
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i006 – Pace Smith – How To Follow Your Heart, Strategically
03/11/2015In this episode I get to interview my dear friend Pace Smith. Pace and I go way back – we met online right when I was first starting my food coaching business, and we hit it off. We’ve both gone through a lot of business evolutions and revolutions since then, and she was one of […]