Offline

Philip has gone on record saying you shouldn't try to emulate superstar performers. HOWEVER, you can learn a lot from way-above-average performers.

Closing is overrated. But that doesn't mean you can skip it. You do need to understand some context.

Sponsorship revenue is a panacea of easy money, as we all know. The passive-ist of passive income. Better than being born with a trust fund!

Is technology a distraction for a professional services business? Of course not. But... we have to wonder how to be smart about it so it doesn't become a distraction. Liston and Philip talk through this tension in today's episode.

Find out which model might fit your firm best, and how to evolve from one model to another in this episode of Offline.

What business metrics should you track in your consulting business? In this episode, we cover some of the metrics we track. Some are hard metrics tied to revenue, some happen before revenue, and some have more to do with personal profit.

What’s up with us? Well if you’re wondering, here you go…

There's a tension between your expertise and how certain you are about it. To be an expert, you have to understand the limitations of your knowledge. But to be listened to, you have to bring some certainty to the equation. How do you balance the two? We'll explore that very question in this episode.

There's a certain type of person who does high quality work, and there's a "nice guys finish last" thing happening online. What can work for experts that want to do digital marketing, without compromising their integrity? In this episode of Offline, Jim Thornton joins Philip and Liston talk about the pros and cons of SEO for experts.

SEO can bring in a lot of traffic - but how important is SEO for your business? In this episode of Offline, Philip and Liston talk about the pros and cons of SEO for experts.

In today's episode, we'll talk about how productizing your services can help you so that you can now create packaged services that you can price at a fixed rate.