Counsel To Counsel - Career Advice For Lawyers

In this episode, Michael Katz, returns to Counsel to Counsel after a 3 year hiatus. In 2019, Michael and I spoke about how to use newsletters as an effective marketing tool. Check out Episode 29 of this podcast. Newsletters have only grown in value, especially during the pandemic when in-person marketing went away. As many of us have resumed in-person activities, however, live relationship building is moving back to center stage. Of course it never truly went away and Zoom made sure of that. But more than ever, we now have the chance to build strong referral relationships by participating in activities that we enjoy. One of the challenges of relationship building is how to stay top of mind so that our prospective clients and referral sources will think of us when they hear about an opportunity that is right for us. If you are like me, it is easy to deliver a lengthy discourse when someone asks what you do. In all likelihood, you do a lot of things. And some of those things are actually hard to explain. While