Future Of Agriculture

Sound Agriculture: https://www.sound.ag/California Cotton & Climate Coalition: https://californiacottonandclimatecoalition.com/Bowles Farming Company: https://bfarm.com/FiberShed: https://fibershed.org/Today’s episode is about the work being done by the California Cotton and Climate Coalition or C4. This is an example of a group of people that aren’t interested in the hype and greenwashing that goes on in so many “sustainability” circles. They are doing the hard work of bringing the right people together, collaborating, and collecting the data to find ways to evolve the cotton industry in California. I think this is a model many other ag industries can learn from. Today you’ll hear from Cannon Michael, President and CEO of Bowles Farming Company in Los Banos, California. He is the 6th generation of his family to work in the family farming business, which has farmed in California for over 160 years. After working in commercial real estate, Cannon joined the family farm in 1998, and they have since div