Future Of Agriculture

Sound Agriculture: https://www.sound.ag/Neutral Foods: https://www.eatneutral.com/Jennifer Barney's "The Business of Food" newsletter: https://jenniferbarney.substack.com/When I first read about Neutral Foods, I thought “that’s really smart branding”, but can they really back it up? And if so, how? And what’s in it for the farmer to incentivize them to make changes that benefit society, but may or may not benefit them? That’s really what today’s episode is all about. We’re about to bring on Jim Jarman, =vice president of product and commercialization at Neutral, and Ann Radil, head of carbon removal to answer these questions.Neutral Foods was founded by Matt Plitch, whose mission is to build the world’s first carbon neutral food company. He gained early investment from Bill Gates’ Breakthrough Ventures and other celebrity investors like Mark Cuban and LeBron James. Matt wanted to start with milk, which has 93% household penetration. The product, Neutral Milk is organic milk that