The Lowy Institute

The Lowy Institute and the AFC Asian Cup 2015 Australia local organising committee hosted a one-day conference on 23 November 2012, looking at football diplomacy. This is a recording of Session 2: Tourism.Session questions: How can we use the Asian Cup to promote Australia as a Tourism destination? What needs to happen? Who will take responsibility?Chair: Geoff Dixon, Chairman, Tourism AustraliaSpeakers: Bruce Baird AM, Chairman, Tourism and Transport ForumSandra Chipchase, CEO, Destination NSWAnn Sherry AO, Chief Executive Officer, Carnival Australia.See omnystudio.com/listener for privacy information.