So You Want To Start A Business

In this episode we meet Cheryl Burgess. Cheryl and her husband Adrian now run a multi business operation. This is a business started in 2012 when they wanted to buy a Pilates reformer for personal use at home. Finding a supplier overseas was easy  EXCEPT! instead of buying 1 reformer - the minimum order was for 10 reformers !! And that’s how it started. They pre sold the other 9 Pilates reformers before they even arrived in Sydney. The first growth step was to include commercial use Pilates equipment – something they wish they had moved into earlier than they did! Haven’t we heard this in previous episodes “We wish we’d jumped in sooner/ earlier… trusted that we were on the right track”   They now run a multi business operation, with a large team of people – including family members and locals - and are deeply steeped in the industry and they truly understand what their customers need – from lived experience This episode is not really about Pilates - although super helpful if you are interested in Pilates or