Bottled In China

More goes into wine branding than the average person might assume. Many marketing strategies are selected to entice consumers through deliberate psychology and storytelling.  In today’s episode, we examine the different methods used in wine marketing alongside Lawrence Francis, Wine Podcaster and Consultant, who was recognized in the 2020 Born Digital Awards Best Interview category. As we look at these branding strategies, we will also discuss the pitfalls of wine marketing and the future of wine communication.  Find out more: Follow his podcast: Interpreting Wine on Itunes, lybsnFollow the journey on LinkedIn or Instagram @interpretatingwineSince 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china Podcast available on iTunes, Spotify , online or