Optimize With Brian Johnson | More Wisdom In Less Time

Personal Humility + Indomitable Will    Jim Collins is my all-time favorite business thinker.   He’s written a bunch of great books including Good to Great, Built to Last, and Great by Choice.   But…   My all-time favorite business book is Beyond Entrepreneurship 2.0: Turning Your Business into an Enduring Great Company. (Thanks again for the rec on that, Gibson. )   I still need to do a Note on all those books and create a series of Notes for all the business books I’ve read but have yet to distill.   For now…   I want to talk about one of Jim Collins’ Big Ideas on what he calls “Level 5 leadership.”   Here’s how he puts it: “Our research showed that having charismatic leadership doesn’t explain why some companies become great and others don’t. In fact, some of the most disastrous comparison cases had very strong, charismatic leadership in the very era that the companies fell or failed. Rather, our research found that the critical ingredient is Level 5 leadership. The essence of Lev