Optimize With Brian Johnson | More Wisdom In Less Time

And… How I Pick the Books I Read   I’m often asked how I read a book AND how I pick the books I read.   In fact, I was asked this question in one of our recent Heroic Coach Soul Force Forge sessions in which I have 1-on-1 coaching sessions with our Coaches in a group environment. (These sessions are among the highlights of my month!)    Today I’d like to chat about that for a moment or three.   So…   In a recent Zoom, I had an opportunity to connect with Franco—an incredibly inspiring 19-year-old Argentinian Heroic optimizer who is going through our Coach certification program.    Franco told me that he was getting an ARETÉ tattoo for his 20th birthday (!!) and then asked me how I read a book.    I kinda went off.    Here’s the video clip of our time together.    And, here’s the short story…   The most important part of how to read a book, from my perspective, is to make sure you’re reading THE RIGHT BOOK.   If you’re reading a book because you think you “have to” or because everyone els