Going Deep With Aaron Watson

Startups are always a distinct journey, but the DeCicco brothers have been on a particularly wild ride.   I trekked into Manhattan to interview Kitu Life Super Coffee CEO Jim DeCicco about founding a beverage company with his brothers, getting investment from founder of WeWork, and building a distribution system.   He left a job on Wall Street in August of 2015 and has been on a hell of a ride ever since. Jim appeared on Shark Tank with his brothers in a February 2018 episode seeking a $400,000 investment in return for a 4.5 percent stake in their business.   While they left the tank without a deal, they went home with a wealth of positive feedback, advice, exposure, and lessons learned from their once-in-a-lifetime experience.   Give their coffee a taste and get inspired by their hustle.   Never miss one of our best episodes by subscribing to the newsletter.   Jim’s Challenge; Work hard, be nice to people. Practice radical transparency. Say what’s on your mind.   Connect with Jim Facebook Twitter Instagram