Chris Locurto: Entrepreneur, Leadership Coach, Life Strategy, Blogger

No matter what industry your business is in, you’ve likely got customers or clients that you have to interact with. But, how do you know if you’re really connecting with them?Do you know their needs, wants, or desires? Sure, maybe you do your fair share of market research, but do you have a connection with your clients that goes beyond the statistics? Have you developed a relationship, as much as possible in your field, that helps you intuitively anticipate their needs, even their motives, for buying your products or hiring your services?For some business owners, a client can become little more than a number; a means to a profitable end. Well, hopefully profitable. But, in our experience, this approach backfires!If you’ve ever found yourself seeing clients this way, then it probably wasn’t too long before you discovered that the ends don’t justify the means, at least not in the long run. Your relationship with your customer is the primary lifeline you have to a healthy and profitable future. Here’s the deal: