Women Worldwide With Deirdre Breakenridge

Brand equity is a big buzzword in the business world. Brands like Apple are highly recognizable not just for what they sell but also for what they stand for. Today, all businesses strive to have that type of impact with their brands. My guest today is an expert at helping women transform their business visions through building brand equity.  Ari Kryzek, CEO & Head of Strategy at Chykalophia, is a certified brand strategist. She works with women-led firms to help them carve out their brands and build brand equity. She’s also the host of the Halo Femtech podcast honoring innovative female disrupters.  So how can you hone in on your brand equity while staying true to your principles? In our conversation today, Ari shares her journey, her advice for women-led brands, and the questions you need to ask to dig deeper into your own story to build a brand that will create far-reaching customer connection and loyalty.  Show Notes: [2:10] - Ari shares her foundational journey growing up in Bali. [4:04] - The discov