Mastering The Business Of Yoga

This week on the podcast I am joined by Di-Di Hoffman. Di-Di is a seasoned horticulturist and serial entrepreneur who slowly transmuted into a modern-day Rainmaking geek. He works with wellness professionals who are tired of being the best-kept secret in their field. Di-Di is the founder of The Herb Academy (est. 2004), the founder of The BadassPreneurs Academy (est. 2020), creator of the Perpetual Rainmaking Machine for Wellness Professionals, and host of The Badass Wellness Coach Show. In this episode, we are talking about how to use podcast guesting as a marketing strategy in your yoga business. Di-Di shares why podcast guesting is a great marketing strategy, the return on investment from being a podcast guest, as well as his top tips for pitching podcasts in a way that hosts will say yes! This episode is jam packed with information so I hope that you enjoy it! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, the