Work @ Home Rockstar Podcast

Today we are joined by the Advertising Specialist for Coaches, the Aussie Hermit himself, Luke Charlton. We talk about marketing, sales, and how you differentiate the two. He also shares the many ups and more downs he has experienced in his business ever since starting it.   In 2013, Luke Charlton (AKA: The Aussie Hermit) decided to quit his comfortable 6-figure/yr government job, move halfway around the world, and start an online business as a Coach.   Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error struggling and nearly going bankrupt, Luke finally discovered the formula for online success now helping over 4,000 Coaches grow their business online.   Along with that, he's been featured in “6-Figure Coach” magazine, spent in excess of $16 million on advertising, banked $50M+ in sales for his clients, and has been hired by top ad agencies to write cop