The Daily Brief Podcast | Promaxbda

Film and TV production has been conducted in a certain way with certain structures in place since production began more than 100 years ago.Now with the global pandemic forcing us to question everything we’ve known and done, Becky Morrison, founder of Brooklyn-based boutique production company The Light, is questioning what could change for the better when it comes to production.For example, do there need to be so many people on set at any given time? Should all below-the-line roles be so clear cut and specific? Should all creative ideas come from the top down? (Short answer: no.)In this conversation, which includes such tactical considerations as safety as well as more cultural considerations such as hierarchy, Morrison discusses different ways everything from social posts to promos to advertising to big-budget movies could be produced as we all try to find our way into the new normal.