Studio Sherpas Podcast

“It was the best of times, it was the worst of times…” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.  Key Takeaways Your story should have a beginning, middle, and end. Don’t ignore the process; the process is where the story is. Universal themes help your target audience engage better.  About Margot Leitman Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.  She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Mot