Chris Locurto: Entrepreneur, Leadership Coach, Life Strategy, Blogger

Facebook has 1.5 billion people actively on it. There are already 30 million business pages on Facebook. It has the most evenly distributed demographic, which means you're going to find almost as many 50-year olds on Facebook as you are 20-year olds. Social media is networking online. It just takes a little longer to build that rapport and to build that trust and the relationship. So what if your business could get .1% of those people interested in what you are doing? You've increased your reach in your customer base by a thousand times!! Today, on the show, we are talking about social media. Why it's so important to you. How you should be using it, and why you should be using it.