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One day Heather Saffer received a call from a news reporter saying she wanted to come to Heather's bakery to do a story on her new cupcake business. But there was a big problem: Heather didn't have a bakery. What happened next? Did she find a way to accept the free publicity and launch a bakery? Or was she shut down before she even started? --- Support this podcast: https://anchor.fm/heather-saffer/support