Off The Chain

Alexandra Zatarain is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit. In this conversation, we discuss sleep science, creating a new category, marketing hardware, building a cult, turning customers into marketers, and building Eight Sleep from scratch.  ======================= Public Rec is where indoor comfort meets outdoor style. Their best-selling All Day Every Day Pant is a more stylish alternative to sweatpants, and a more comfortable alternative to jeans. From the couch to the gym to the grocery store, and everywhere in between, Public Rec has you covered. Comfort starts with a better fit. Free shipping. Free returns. Visit www.publicrec.com/pomp and use POMP at checkout to get 10% off! ======================= As one of the largest and oldest Bitcoin exchanges in the world, Kraken is consistently named one of the best places to buy and sell crypto online, th