Business Jazz

This episode is not all about beef, butchers & buying in bulk. It is about how alliteration always attracts an audience. It was recorded during a food crisis in Ireland. The conversation begins with chat about Stockpiling - (leads to) - Buy beef in bulk - (leads to) - Buy your own cow - (leads to) - “We have a vegan audience on this podcast.” Why are people stockpiling beef in Ireland? We cover topics like: (1) How useful alliteration is in marketing copy. Bring and Buy Beef in Bulk Brother. (2) Advice on headlines to use in weekly newsletters. (3) Why we called this podcast Business Jazz. Messaging for local butchers. A Monty Python sketch. (4) It's wise to have a slogan or motto that people understand. Also sprach Zarathustra has really travelled very well. AUDI & Nietzsche (5) Roger's story: When KFC changed suppliers, they ran out of chickens. KFC ran a clever advert (you must listen to this bit) “Apple Always Attracts Attention” or “Apples Always Attract Attention”. What does LAYA mean? (6) Most