Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 16th February 2013. The original show notes (beware of outdated information): How easy do you make it for people to buy from you? Do people even know that they can buy from you? And do they know what they can buy from you? In this week's episode, Roger and Jane Boyd look at idea's Chris Brogan has about "touchpoints of opportunity" – places where the customer can interact with you or your business. He uses the metaphor of the sidewalk, the storefront and the back room. Roger and Jane end up talking about the Soup Nazi and AJ Leon.