Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 24th May 2013. The original show notes (beware of outdated information): Part of running a business and being an entrepreneur is trying new things. We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities. In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+. Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business. That involves taking a leap of faith. Risk is part of finding your true aud