Business Jazz

This is a rebroadcast of an episode from the second season of BusinessJazz. It first went live on 13th June 2013. The original show notes (beware of outdated information): The biggest threat we used to be able to make when we received bad service was to write a letter. That was utterly ineffectual in most cases. The letter was conveniently filed in the bin. Things have changed a bit. These days we can publicise our anger (or our delight) online. But have companies woken up to this? Many haven't. Social media is a great opportunity for businesses to engage with dissatisfied and satisfied customers alike. The latter is especially overlooked. Many companies are missing a fantastic marketing opportunity by not encouraging pleased customers to use social media. In this episode, we run through some stories of good and bad service, and how the companies involved responded.