Business Jazz

This is a rebroadcast of an episode from the second season of Business Jazz. It first went live on 20th June 2013. The original show notes (beware of outdated information): TOPICS THIS WEEK: Being authentic as a marketing tool Authenticity is a big buzzword in content marketing at the moment. The question is, how authentic should you be? A second issue concerns how much you push your successes over your failures. Some of us are only really comfortable presenting a facade of wild success to the outside world. Yet in doing so we run the risk of not connecting properly with our audience. Nobody only experiences good things in their lives. Often revealing some setbacks or missteps make us seem more human and accessible. On the flip side, revealing business struggles can put off clients. Plenty of conundrums there.