Innovation In Compliance With Tom Fox

George Serafeim is a Professor of Business Administration at Harvard Business School and author of the book, Profits + Purpose, How Business Can Uplift The World. His contribution to the compliance space is enviable, including advising many compliance professionals. He and Tom Fox discuss his new book and explore how it benefits businesses and compliance professionals.    A Strong Sense of Purpose Tom asks George why he wrote the book, Profits + Purpose. George says that he noticed a trend that students, when he asked them why they chose to study business, often replied: “because of money”. In reality, however, most people venture into business because they have an interesting idea about a cool product they're passionate about. “Most people that go into business have a strong sense of purpose,” he tells Tom; “it is something I’ve seen in my students over time that has ended up doing incredible things.” Purpose-driven business leaders often create incredible and profitable organizations. It’s important to be p