Mr. Media Interviews By Bob Andelman

Today's Guest: Daymond John, co-host, "Shark Tank," founder, FUBU clothing, author, The Brand Within Who would have ever guessed that the art of the deal--the essence of how business gets done in America--would make compelling television? Order 'The Brand Within' by Daymond John, available from Amazon.com by clicking on the book cover above! If you don't like the genre of reality business competition on TV, blame Mark Burnett, the creator of Survivor and The Apprentice. If you like these shows, give some credit to Donald Trump, who brought the force—and cult—of his personality to The Apprentice and made America care about the craft and underhanded nature of some business leaders. And don't forget the late Billy Mays, and his partner Sully Sullivan, who starred in Pitchmen. But now it is Daymond John's turn. He's one of the hugely successful business leaders putting chum in ABC's Shark Tank, which airs its season finale on Tuesday, October 20 at 8 p.m. DAYMOND JOHN podcast excerpt: "It's win Daymond John's mo