Mr. Media Interviews By Bob Andelman

Today's Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Order Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by clicking the book cover above!   Order The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by clicking the book cover above! I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients. And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it. So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge. BRIAN SOLIS audio excerpt: "When PR people write press releases today, they're writing it for th