Mr. Media Interviews By Bob Andelman

Juliette Powell wants to hook you up. Not for sex—she wants you to get busy with something much more long-lasting and rewarding: running a successful business with social networking. Her new book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, is a quick useful read for anyone afraid of a world gone social networking crazy. It is a bit of a religion, but Powell does wonders for demystifying the cult of online connections.