Mr. Media Interviews By Bob Andelman

Today's Guest: Roger Chiocchi, branding expert, author, Baby Boomer Bust? Order Baby Boomer Bust? by Roger Chiocchi from Amazon.com by clicking on the book cover above! The post-war baby boom is becoming something else, more than half a century later. But is that something else a bust? In his new book, Baby Boomer Bust?—and the title ends in a question mark—Roger Chiocchi (pronounced KEY-o-key) says it may be a problem that the average baby boomer nearing retirement only has $68,000 in a 401k. And no, if you’re looking at the totality of retirement, and not just the first year, that is not much. ROGER CHIOCCHI podcast excerpt: "What we find is that people in the lower and middle end of the spectrum are much more resilient than those at the high end. They're used to living hand-to-mouth, so it becomes not a big deal to them when things get even tougher." Tomorrow, April 15, 2010, I’ll be attending the second day of the Florida Boomer Lifestyle Conference, which will be held in Clearwater at Ruth Eckerd Hall.