Mr. Media Interviews By Bob Andelman

From 2009: Barry Libert knows all about Barack Obama winning. As the author of the new book, Barack, Inc.: Winning Business Lessons of the Obama Campaign, he and his co-author, Rick Faulk, studied the many ways that the Obama campaign put a beating on its competition in both the Democratic and Republican parties. And its willingness to use technology and the Internet is no small part of the story.