Mr. Media Interviews By Bob Andelman

From 2009: For the next 30 or 40 minutes, Brian Till and Donna Heckler, co-authors of the new book, The Truth About Creating Brands People Love, are here to talk about what it takes to succeed in today’s whipsaw marketplace. Brian is the Steber Professor and department chair for marketing at Saint Louis University. Donna is the brand strategy lead for Monsanto.