Mr. Media Interviews By Bob Andelman

From 2009: Meet Dr. Herb Sorensen. He is the author of an incredibly detailed new book, Inside the "Mind of the Shopper: The Science of Retailing," which breaks down what shoppers are thinking in large part based on their eye movements while shopping. If you’re a professional within the retail industry, I think you’ll find Sorensen’s observations of great use. And if you’re a shopper, you may gain some great insight about the way successful retailers market their wares to you.