Taste Radio

Practically as soon as it got off the ground, Dream Pops was already under pressure. Founder and CEO David Greenfeld admits that launching the platform brand of plant-based, indulgent desserts and candy via a direct-to-consumer model – a strategy that almost bankrupted the company – was a mistake. However, lessons learned – and shared – have given Dream Pops a foundation to disrupt multi-billion dollar categories. Launched in 2018, the company aims to challenge legacy confectionary brands by giving consumers better-for-you options across four product lines, including its flagship coconut milk-based popsicles and shelf-stable chocolate-coated snacks sweetened with coconut sugar. The brand is sold in over 6,500 stores, including nationally at Whole Foods as well as locations of Wegmans, H.E.B. and Harris Teeter, among others. Dream Pops’ innovation and retail strategy is bolstered by its active social media presence, which Greenfeld says “completely changed the trajectory of the company.” Greenfeld has over 44,