Impact Pricing

Marcos Rivera is the Founder and CEO of Pricing I/O, a training and coaching boutique helping high-growth B2B SaaS companies accelerate ARR growth and market share. Marcos was the Operating Executive for Product Management and Pricing of Vista Consulting Group, and is the author of the book “Street Pricing: A Pricing Playlist for Hip Leaders in SaaS”. In this episode, Marcos shares his insights on some the common problems in the subscription industry. He also talks about the different ways to approach pricing adjustments in relation to software innovations, and discusses the hot topic of usage-based pricing.   Why you have to check out today’s podcast: Find out what the three biggest pricing problems are when it comes to subscription and know why you shouldn’t do those Discover why people don’t pay much attention on the expansion part of land and expand, and learn how to go for it if you want to Understand why it’s a good step to raise prices on the subscribers with highest usage first   “Go out there, get