Crossing Borders With Nathan Lustig

Have you heard of smart luggage? It may not sound like something you need but wait until you hear what it can do to make your travel more enjoyable and effortless. Connecting luggage to an app and building out the hardware to integrate the two has enabled Diego Saez-Gil’s company, Bluesmart to jump into a very competitive marketplace and gain a foothold with amazing speed. On this episode of Crossing Borders, Diego shares the story of his entrepreneurial journey, how he’s founded and funded his new smart luggage startup, and how he manages an international team with offices all over the world. It’s a fascinating example of the kind of innovation and forward thinking that’s coming out of Latin America these days. Startup success in a very crowded market. When Diego and his team were building WeHostels, his first startup, they realized it would be an uphill battle. The space they were entering already had big players like Airbnb and VRBO. But they believed that their unique focus and the unique experience of st