Crossing Borders With Nathan Lustig

Many people who do business in the United States don’t realize that there are burgeoning and viable markets in Latin America. After being educated outside the country, my guest, Alejandro Freund saw that his homeland of Ecuador was ripe to become the hub for a leading ecommerce company in Latin America. This conversation with Alejandro is a look into the start of a Latin American ecommerce company from zero, including how Alejandro and his partner raised capital, what they did to find products to sell through their ecommerce platform, the tech challenges, the governmental regulations, and more. Anyone who’s interested in ecommerce will learn a lot from his ground-up journey. Opening up an E-commerce market in Latin America from a base of zero. With the start of any company, there are many foundational pieces that need to be put in place. But for Alejandro Freund, it was truly a journey from square one. Ecuador had no ecommerce presence other than large retailers who were selling their own products online, so