Crossing Borders With Nathan Lustig

The mindset of many entrepreneurs has transitioned from profit-first to responsibility first, and it’s a good thing. In a competitive space like the world of fashion, it may not seem that building a successful sustainable clothing brand is the best move - but Jason Grullón and the team at Virtu have made it happen. In this conversation, I talk with Jason about how he transitioned from Law School into the world of fashion and has created a company that is not only profitable but is producing quality clothing in a socially responsible way. Socially responsible companies can be amazingly profitable. The key to Virtu as a socially responsible clothing brand is their Latin American producers. Hand crafting all of the Virtu clothing is a workforce based in Bolivia and the Dominican Republic, with plans to expand to Haiti soon. But before you judge them for chasing a cheap source of labor, look again. The company is paying a higher wage than is typically paid in these poor countries and is doing so intentionally to