Crossing Borders With Nathan Lustig

Alba Rodriguez is on a mission to solve hunger and malnutrition in Mexico. Alba is the founder and CEO of Gricha, a company that sources crickets as the main ingredient in a high-quality, sustainable protein powder. On this episode, I sat down with Alba to talk about how she came up with the idea to feed people crickets, how she got started as an entrepreneur and what it's like building a business from the ground up. Her story will inspire you, whether you are launching your own startup or looking for a creative way to solve a problem. Thanks for listening! Alba’s quest for the perfect cricket cookie Alba had no idea that she would be the founder of a successful startup in Guadalajara, or that she would be promoting eating crickets for a living. While she was studying nutrition at university, Alba’s eyes were opened to the fact that animal-based protein was not a long-term viable option. With this in mind, she set out to find an alternative food source. As it turns out, crickets were the solution. When proces