Muscle for Life

This podcast is a bit different because rather than interviewing a guest, I’m sharing an interview of me. Specifically, I recorded a webinar for students at Oxford Brookes University in the UK, in which I shared business advice for students who wish to start a health or fitness business or for fitness professionals who wish to grow their existing business. I was interviewed by professor Paul Hough, a Senior Lecturer in Sport and Exercise Science at the university. Not only is he a fellow author, but he’s worked with elite-level athletes in tennis and Formula One, and published several studies in academic journals. In our discussion, we chat about . . . Writing books (and why you need to enjoy it if you're going to do it) How to use content marketing to help people The time management structure I use for projects and my daily schedule My system for taking notes on what I read How I deal with procrastination My favorite part of being an entrepreneur Marketing, "micro yeses,” and how to price your g