Ad Age Marketer's Brief
SmileDirectClub’s telehealth strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:16
- More information
Informações:
Synopsis
John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.
